Wednesday, July 16, 2014

Twitter Contest in India – The Real Picture

Twitter Contest in India – The Real Picture

Now in order to trend a lot of brands are conducting contest in Twitter to promote their hashtag. But what I have observed some people (may be from the digital agency itself ) won the prizes. They tweet about hundred and more tweets in 3-4 hour.  There are a handful of contestants winning in various tweet contest may be a testimony to that.
I would love to share their details, But privacy is a big reason for non-disclosure.
If you see a winners name starting with @cmd....... or @swat....... @imbe.... then chances are that you can guess it right.

Does Brand benefits ? Does the hashtag really helps  ?
The answer is No. If  5 people send 800 tweets mentioning your #tag and another 300 people with 400 #tags.
Your total comes to around 1200 hashtags but those 800 have a very low impact coz it will not reach others through the social media effect.

Now brands have to decide whether they want to give the prize to those 5 or among those 33 who are genuine.

But I have seen some contest where quality tweets are considered not the 5 odd people who only participate to win for the prizes.

#TwittercontestinIndia #hashtagbusiness #Reality

Saturday, July 5, 2014

Mumbai Metro Leakage and how social media reacted through images.

With the onset of Monsoon in the first week of July 2014, The big news in Mumbai  is that Mumbai’s newest pride, the brand new Mumbai Metro, is already leaking water.

In one of the rakes of the train there was leakages. needless to say In Social Media people pounded it heavily, Some of the cheeky pix from Facebook & twitter, of course they were photoshopped, but it is fun.

Just for fun no pun intented to anyone.
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